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Can you promote your product without being obnoxious?

Common problem: You’ve got a product/app/startup which you’ve recently launched. You want to promote it, but there’s no money for a marketing person. Not yet, anyway. One of the easiest things to do, is to find a question on Quora, to which your product is the answer. It’s simple. It’s free. But, you don’t want to be one of those people shamelessly plugging their own thing.